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How to Find Your Style: A Guide to Unveiling Your Fashion Identity

Maybe you’re not sure how to put together the perfect outfit, or maybe you just don’t feel like your clothes are *right* for you.

With countless stores, a new trend every week, and endless style directions, the journey towards defining your personal style can seem like an impossible task.


We get it. We've all been there. Yes, myself – the Personal Stylist – included. Finding your style identity is a journey, and it's totally okay to feel disconnected.

At Closet Fairy, we’re here to help you say goodbye to the days of “nothing to wear” and step into a wardrobe that is as powerful and radiant as you are.


The Journey for Style Identity

Investing in your personal style is a journey that explores self-expression, an avenue for confidence, and embracing your uniqueness. But if you find yourself questioning, “what is my fashion style?”, know you are not alone.


It's common to feel lost when it comes to your style, not knowing exactly how to assemble an outfit or even where to shop. Having a style isn't all about keeping up with the latest trends, it’s about diving deep and figuring out what aligns with you. When your clothes speak your language, every outfit becomes a conversation starter. 



Fashion has shifted from following blindly trends to focusing more on expressing your individuality. Finding your style is a personal process of understanding what truly resonates with you. It's about the styles, colors, and silhouettes that make you feel most confident, AND comfortable. This is a process, changing as you do, and evolving with your experiences. 




Reflecting on Your Lifestyle and Preferences

To discover your fashion identity, consider your lifestyle and what clothes make you feel empowered.

Look at your daily activities and current wardrobe favorites… you know, the top or jeans you reach for again and again. 

It could be those trousers that fit you *just right*. Or that shirt that feels like a hug from your bestie. Maybe there’s a signature color that makes you feel like you're radiating confidence. These favorites are your style starting points, and will guide you in making choices that resonate with your true self. 


The essence of a strong, personal style is wearing what makes you feel confident. Whether you're dressing up everyday for work, or for a girls night out, start building your wardrobe around key pieces that reflect your style and letting go of what doesn't work for you anymore. Editing your closet is an essential step in finding your style. 

Finally, always stay true to yourself. Your style should reflect who you are, not what someone else thinks you should be.


Empowering Insights: Taking a Style Quiz


Whether you are drawn to classic elegance, bohemian vibes, edgy streetwear, or a mix of various styles, this quiz will help you understand your style and what makes up your sartorial DNA.



THE STYLE QUIZ

1. Your Go-To Outfit for a Casual Day

A. Jeans and a comfy tee

B. A flowy maxi dress

C. Tailored pants and a crisp shirt

D. A statement jacket over a basic outfit


2. Color Palette Preference

A. Neutrals all the way

B. Love a pop of bright and bold colors

C. Prefer dark or muted tones

D. Mix of classic and vibrant hues



3. Favorite Fashion Era

A. The timeless '50s

B. Free-spirited '70s

C. Bold and glamorous '80s

D. Eclectic and edgy 2000s



4. Shopping Style

A. Basics first, trends later

B. Always hunting for unique, vintage pieces

C. Quality over quantity, always

D. Love to experiment with new trends



5. Your Ideal Accessory

A. Minimalistic jewelry

B. Bohemian-inspired pieces

C. Elegant watches or scarves

D. Bold statement pieces



6. Footwear of Choice

A. Comfortable sneakers

B. Strappy sandals or boots

C. Classic loafers or pumps

D. Eye-catching heels or boots



7. Your Fashion Icon

A. Audrey Hepburn

B. Stevie Nicks

C. Victoria Beckham

D. Rihanna



8. Preferred Fabric

A. Cotton and denim

B. Lace and silk

C. Wool and leather

D. Anything with unique textures



9. What's Your Statement Piece?

A. A classic leather jacket

B. A patterned kimono or shawl

C. A tailored blazer

D. An avant-garde dress or top



10. Ideal Outfit for a Night Out

A. Little black dress

B. Flowy, embellished gown

C. Sleek, tailored suit

D. Trendy, eye-catching ensemble



Results :

Mostly A's : Classic and Comfortable

You value comfort and timeless pieces. Your style is effortlessly chic, with a love for classic cuts and minimalistic designs. Think Audrey Hepburn!




Mostly B's : Bohemian and Artsy

Your wardrobe is a canvas of creativity. You adore flowy, eclectic pieces with a touch of vintage. Your style reflects your free spirit, just like Stevie Nicks.



Mostly C's : Polished and Professional

Elegance and sophistication define your style. You gravitate towards tailored and structured pieces that exude confidence and class, much like Victoria Beckham.




Mostly D's : Bold and Trendy

You're the ultimate fashionista, always on top of the latest trends. Your style is daring, vibrant, and always makes a statement, just like Rihanna.




Archetypes: What Style Am I?

Have you ever heard of style archetypes? These aren’t set in stone, but are made to be a tool to guide you on your style journey and give a little inspiration – think: if you like X, you might like Y.



Classic/Traditional:

Timeless and elegant, with a focus on clean lines and sophisticated simplicity. Think Sophia Richie and her refined style in a tailored navy blazer, white button-up shirt, straight-leg trousers, and black loafers. 



Bohemian/Boho:

Free-spirited and eclectic, featuring patterns, layers, and ethnic influences. Sienna Miller is the perfect example, often seen in free-spirited, bohemian styles that reflect her laid-back, artistic personality.



Minimalist:

Streamlined and clean, focusing on simplicity and monochromatic color schemes. Emma Watson is a classic minimalist, with clean, simple, and sophisticated fashion choices that align with this aesthetic.



Preppy:

Inspired by collegiate fashion, featuring blazers, plaids, and crisp, clean lines. Think Blake Lively preppy chic, with tailored pieces and a polished look.



Romantic/Feminine:

Soft, flowing fabrics with ruffles, lace, and floral patterns. Think a pastel chiffon midi dress paired with a soft cardigan, ballet flats, and delicate pearl jewelry.



Edgy/Rock:

Bold, rebellious with leather, studs, and dark colors. Like Kirsten Stewart in distressed skinny jeans, a graphic tee, studded boots, and chunky silver jewelry.



Glamorous:

Luxurious, attention-grabbing pieces with glitter, sequins, and bold accessories. This style has Beyoncé written all over it, glamorous, show-stopping choices like a sequined cocktail dress, high-heeled stilettos, statement earrings, and a clutch with metallic detailing



Streetwear:

Urban, casual, often influenced by hip-hop culture, featuring sneakers, graphic tees, and relaxed fits. Rihanna, high fashion meets urban influence.



Athleisure:

Sporty and comfortable, like Gigi Hadid, or Kim Kardashian in 2016, blending stylish athletic wear with casual, everyday pieces and fashion-forward sporty elements.



Artsy/Eclectic:

Unique, unconventional, fashion statements that push boundaries. These could be handmade or vintage with a mix of patterns and textures.






Your Style, Your Story: How to Find Your Style

Finding your personal style is a journey that's both exciting and deeply personal. Here are some tips to help you along the way:




1. Dare to Be Different:

Have you ever seen a floral dress or edgy leather jacket that you were really drawn towards – but was a step out of your comfort zone? Consider this your sign to take the risk sometimes. Remember, fashion is your adventure, not a rule book.




2. Craft Your Dream Wardrobe with Mood Boards:

Pinterest and Instagram will become your best friend: , not just for fashion inspo, but to pull art, nature, and architecture into your personal style. Usually, if you gravitate toward minimal interiors, a minimal fashion style is a great place for your to start too. 




3. Accessorize!

Not ready for a full-on style leap? No problem! Start with your accessories. A new pair of sunglasses that aren’t your usual, but that make you feel good. Or, a statement necklace that brings the edge to an office outfit.




4. Style that Flows with You:

Your personal style isn’t a box you have to fit into. Sure, style archetypes are here to guide you along your journey, but just because you lean more towards minimalist styles, doesn’t mean you have to wear neutrals for the rest of your life! Personal style is about finding what works for you and makes you feel your best – if that means blending 2, 3, or even 4 “archetypes” – do it!




5. Comfort is Queen (or King!):

Never compromise on feeling fabulous. Your style should feel like a hug from your favorite person – comforting and reassuring. If it doesn’t make you feel confident, it’s not for you. Your outfit should never take away from you feeling good – only add to it.




6. Your Life, Your Style:

Whether you're a yoga enthusiast, a corporate warrior, or a stay-at-home super parent, let your wardrobe be an ally in your daily life. Style and practicality can (and should!) work together. 




7. Be Inspired, Not Copied:

Sure, we all have style crushes (Hello, Sophia Richie!). But let’s not forget, you’re not them, and that’s your superpower. Draw inspiration, but add your unique twist. Your style should be unique to you.




8. Shop with Intention:

Each piece you choose should fit into your wardrobe, not fight with it. We recommend seasonal closet edits to identify what you may be missing, what you need more of, or what needs to be replaced. That way, whenever you step into a store – you know what you’re there for, not aimlessly wandering until you find something to purchase.




9. Foster Self-Confidence:

Every item in your closet should be a cheerleader to your confidence. Wear what makes you feel like your most powerful self and like you could conquer the world – because you absolutely can.




10. Reflect Your Personality:

Let your clothes be a reflection of who you are. Whether you're quirky, serious, playful, or all of the above, your wardrobe is an opportunity to express these facets of your personality.




Remember, at Closet Fairy, we believe in the power of personal style as a tool for self-expression and confidence. Your style is your story – wear it proudly!

The Closet Fairy Touch:
Curating Your Personal Style

Step into a world where your wardrobe isn't just a collection of clothes, but a reflection of your most powerful self. That's where we step in – not just as your stylist, but as a guide towards your personal style story.



Our journey together starts with something simple, yet profound: YOU. We dive deep into the essence of your lifestyle, preferences, and where you see yourself going — we are here to style the future version of you. It’s a journey through your style history, picking out what makes you feel amazing, and ditching all that doesn’t.




Next, we get to the heart of it all. We’re talking silhouettes that celebrate your shape, colors that make you pop, and fabrics that feel like a second skin. This isn’t just about looking good – it’s about crafting a wardrobe that resonates with every bit of your personality and comfort. Our magic (spoiler: it’s our expertise) doesn't just wave over fashion. We work with you to discover a style identity for you that works WITH you as you level up in all aspects of life, and compliments the person that you are becoming



But hey, don't just take our word for it. Have a sneak peek at our portfolio. Hear the stories of our VIP clients like Tiffany, who felt “overwhelmed every time she stepped foot in her closet” and how we “completely eliminated the hassle of shopping, styling, and getting dressed” out of her life. We craft personalized wardrobe edits and look books for her (and you!) every month, turning every day into a runway.


So, if you’re ready to transform how you feel about your style & wardrobe on a daily basis – let’s have a chat about it!

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